Maxx Chewning net worth stands between $10 million and $15 million in 2026. This fitness entrepreneur transformed from a candy-loving high school wrestler into a multimillionaire business mogul. His journey proves passion can create wealth. The Sour Strips candy company sale to Hershey changed everything. Now he’s inspiring thousands through authentic content.
From humble YouTube beginnings to corporate acquisitions, his story captivates. How did Maxx Chewning make his money? Through smart diversification and relentless hustle. He built multiple revenue streams simultaneously. His entrepreneur fitness journey showcases modern wealth creation. Let’s explore how this powerlifter influencer conquered both iron and industry.
Profile Summary
| Quick Facts | Details |
| Full Name | Maxx Chewning |
| Birth Date | September 9, 1989 |
| Net Worth 2026 | $10-15 million |
| Primary Ventures | Sour Strips, Ever Forward Apparel, YouTube |
| Relationship Status | Engaged to Taylor Kessler |
Wrestling Background in High School
Maxx Chewning wrestling background shaped his competitive mindset early. He competed in the 112-pound weight class relentlessly. Despite athletic involvement, fitness didn’t interest him whatsoever. Candy consumption and video games dominated his lifestyle. The irony strikes most people as hilarious now.
This strength training influencer avoided gyms like the plague. He preferred eating sweets all day instead. Maxx Chewning from wrestler to entrepreneur wasn’t predictable. His athletic foundation provided mental toughness though. Wrestling taught discipline without him realizing it. These lessons emerged later when building businesses mattered.
College Years and First Gym Experience
Maxx Chewning college degree came from Virginia Commonwealth University. He studied Health and Physical Education ironically. Roommates constantly pressured him to lift weights. He resisted their invitations for years stubbornly. At age 21, he finally agreed reluctantly.
When did Maxx Chewning start YouTube? came after discovering training. His first gym sessions changed everything dramatically. The transformation began in that college weight room. Maxx Chewning gym progression accelerated faster than expected. His education provided knowledge he’d eventually monetize. The fitness major avoiding gyms became legendary later.
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Discovering Passion for Strength Training
Maxx Chewning strength transformation happened almost overnight conceptually. Rapid gains hooked him completely and permanently. Muscle size increased weekly during newbie phase. He described feeling like he could conquer anything. Maxx Chewning fitness motivation story started with these gains.
The powerlifting YouTuber found his true calling finally. Maxx Chewning fitness journey accelerated from this moment forward. Strength numbers climbed higher each training session. This addiction to progress never faded away. Fitness content creator revenue would follow years later. First, he needed to build impressive credentials.
Social Media Accounts
Maxx Chewning social media following spans multiple major platforms. His YouTube channel houses 386,000+ dedicated subscribers. Instagram showcases daily lifestyle and training footage. TikTok reaches younger audiences with short content. Facebook connects him with older demographics effectively.
Instagram fitness influencer and TikTok fitness creator describe his roles. All handles use @maxxchewning for consistency across networks. This social media marketing success drives business growth exponentially. Digital creator income streams multiply through strategic platform usage. His presence remains authentic despite massive following size.
- YouTube: @maxxchewning
- Instagram: @maxxchewning
- TikTok: @maxxchewning
- Facebook: @maxxc
Building Impressive Deadlift Numbers
Maxx Chewning deadlift record reached legendary status quickly. Within one year, he pulled 420 pounds. His bodyweight barely exceeded 160 pounds then. Eventually, he achieved a 600-pound deadlift impressively. Maxx Chewning powerlifting numbers earned him “Deadlift Brah” nickname.
Deadlift record influencer status brought massive credibility instantly. His strength-to-weight ratio impressed experienced lifters everywhere. Maxx Chewning gym progression proved his dedication constantly. These accomplishments separated him from typical fitness influencers. Authentic strength built trust with his audience. Powerlifting training philosophy became content gold for subscribers.
Starting YouTube Channel in 2011
When did Maxx Chewning start YouTube? August 2011 officially. He uploaded personal record attempts and training sessions. The fitness lifestyle YouTube channel grew organically month-by-month. Authenticity resonated with viewers seeking genuine content. Early adoption gave him significant advantages over competitors.
YouTube fitness creator earnings started small but compounded. His approach differed from polished, overproduced channels entirely. Raw footage showed real workouts without fancy editing. Maxx Chewning YouTube subscribers connected with this honesty. The foundation for future business success started here. Online fitness brand growth requires audience trust first.
Expanding Content Beyond Workouts
Fitness content creator revenue increased through content diversification strategies. He introduced full-day eating videos and lifestyle vlogs. Nutrition became equally important as training content. Maxx Chewning IIFYM nutrition philosophy attracted flexible dieters everywhere. His 125 million views prove content strategy worked.
IIFYM diet influencer status brought new audience segments. Flexible dieting fitness appeals to sustainable lifestyle seekers. YouTube ad revenue fitness creators earn more through varied content. He understood entertainment value mattered beyond just workouts. Maxx Chewning training split videos remained popular though. Balance between education and entertainment proved essential.
Founding Sour Strips Candy Company
Sour Strips candy company launched in 2015 from nothing. Maxx Chewning candy brand slogan stated “sour candy that doesn’t suck.” He started operations in a tiny room. Candy startup success story rarely unfolds this dramatically. Growth reached 7,000 retail units eventually nationwide.
Warehouse candy distribution required 63,000 square feet ultimately. Walmart Amazon Target distribution channels provided massive exposure instantly. Sour candy brand founder leveraged his social media influence. Maxx Chewning warehouse size expanded repeatedly over years. Sour candy market growth trends favored his timing. His personal brand accelerated product adoption significantly.
Building Social Media Following
Maxx Chewning marketing strategy centered on authentic engagement consistently. The sour candy brand founder built 400,000+ followers. Social media marketing success translated directly into sales. Young consumers trusted his recommendations without hesitation obviously.
Fitness marketing strategies informed his candy company approach. Personal connection drove purchases more than traditional advertising. Influencer business ventures succeed through genuine audience relationships. His transparency about business operations inspired followers. Brand sponsorship income opportunities multiplied through demonstrated marketing effectiveness.
Hershey Acquisition in 2024
Hershey Sour Strips acquisition happened in November 2024 officially. Maxx Chewning sold Sour Strips to Hershey for undisclosed terms. Estimates suggest Maxx Chewning Sour Strips sale price reached $8-12 million. Why Hershey bought Sour Strips? Market projections showed massive growth potential.
Sour candy market growth should hit $2.7 billion by 2030. Fitness brand acquisition deals rarely reach this scale. Maxx Chewning business focus 2026 includes continued brand leadership. He manages marketing and innovation under Hershey ownership. This fitness entrepreneur income source changed everything financially. Maxx Chewning entrepreneur journey reached its biggest milestone here.
Ever Forward Apparel Brand
Ever Forward Apparel brand operates as international clothing company. Fitness apparel business generates $500,000-$1 million annually estimated. This Maxx Chewning Ever Forward Apparel venture provides consistent income. The brand aligns perfectly with his personal values.
Independent revenue streams protect against business volatility effectively. Online fitness brand growth continues despite market saturation. His audience trusts quality because of personal reputation. Fitness entrepreneur income diversification reduces financial risk considerably. The apparel line complements other ventures synergistically.
Launching Don’t Be Sour Podcast
Don’t Be Sour podcast launched in 2022 with vision. Don’t Be Sour podcast host interviews industry leaders regularly. Maxx Chewning podcast guests include Alex Hormozi and Christian Guzman. Podcast host entrepreneur status expanded his influence significantly.
Maxx Chewning brother Chase Chewning appeared as featured guest. Don’t Be Sour Clips channel maximizes content reach. Fitness entrepreneur income adds $50,000-$100,000 annually from podcasting. The show strengthens relationships within entrepreneurial community. Audio content reaches audiences differently than video does.
YouTube Revenue Streams
Maxx Chewning YouTube earnings range from $174-$380 monthly. Annual YouTube ad revenue fitness income approximates $69,594 conservatively. How much does Maxx Chewning make his money? YouTube contributes one piece of puzzle only.
Digital creator income streams extend beyond AdSense payments significantly. Brand sponsorship income multiplies baseline advertising revenue substantially. Platform value exceeds direct monetary returns measurably. Marketing reach influences all business ventures simultaneously. Supplement endorsement deals become possible through audience size.
Relationship With Taylor Kessler
Maxx Chewning relationship with Taylor Kessler began years ago. Is Maxx Chewning married? Not yet, but engaged currently. Taylor won Miss Texas USA 2020 crown. She’s built impressive social media marketing success independently.
Their power couple status amplifies both brands naturally. Combined influence creates business opportunities for both partners. Wedding plans remain private but anticipated by fans. Fitness lifestyle YouTube channel occasionally features their relationship authentically.
Current Business Focus
Maxx Chewning business focus 2026 includes multiple active ventures. Ever Forward Apparel continues operating under his leadership. Hershey collaboration involves ongoing creative input regularly. YouTube and podcast content maintain consistent production schedules.
Fitness entrepreneur income flows from diversified portfolio strategically. Financial stability comes from multiple revenue sources. Entrepreneur fitness journey never stops evolving forward. Future expansion possibilities remain unlimited with this foundation.
| Income Source | Annual Earnings |
| Sour Strips Sale | $8-12M (one-time) |
| Ever Forward Apparel | $500K-$1M |
| YouTube Revenue | $60K-$80K |
| Podcast | $50K-$100K |
| Sponsorships | $100K-$200K |
| Supplements | $50K-$100K |
Net Worth Comparison: Fitness YouTubers and Entrepreneurs
Fitness influencer comparison reveals Maxx’s exceptional position clearly. Christian Guzman net worth comparison shows $3-5 million range. Bradley Martyn net worth estimates reach $2-4 million currently. Steve Cook holds approximately $2-3 million net worth.
Maxx Chewning net worth exceeds peers through business exits. Fitness YouTuber net worth typically builds slower than his. Exit strategies create wealth faster than ongoing operations. His candy startup success story changed the comparison game. Influencer business ventures vary widely in profitability obviously.
FAQ’s
How much is Maxx Chewning worth in 2026?
Maxx Chewning’s net worth ranges between $10 million and $15 million in 2026, primarily from selling Sour Strips to Hershey and ongoing business ventures.
How much did Hershey pay for Sour Strips?
Hershey’s purchase price remains undisclosed publicly, but industry estimates suggest the Sour Strips acquisition ranged between $8 million and $12 million in November 2024.
What is Maxx Chewning’s deadlift record?
Maxx Chewning achieved an impressive 600-pound deadlift at approximately 170 pounds bodyweight, earning him the nickname “Deadlift Brah” from his dedicated fitness community followers.
How does Maxx Chewning make money?
Maxx earns income through Ever Forward Apparel, YouTube ad revenue, Don’t Be Sour podcast, brand sponsorships, supplement endorsements, and his Hershey collaboration role.
Is Maxx Chewning married to Taylor Kessler?
Maxx Chewning is currently engaged to Taylor Leigh Kessler, Miss Texas USA 2020 winner. They’re planning their wedding but haven’t married yet.
Conclusion
Maxx Chewning net worth demonstrates strategic entrepreneurship power clearly. His $10-15 million fortune stems from calculated risks. The Hershey Sour Strips acquisition provided financial freedom permanently. Ever Forward Apparel brand and content creation continue generating income. Multiple revenue streams protect against single-point failures effectively.
His entrepreneur fitness journey inspires countless aspiring business owners. Maxx Chewning sour candy success proves authenticity sells products. From 112-pound wrestler to multimillionaire entrepreneur, transformation completed. His story shows passion combined with business acumen wins. The future holds unlimited potential for continued growth.
Oliver Ford, a writer with over 6+ years of experience creating thoughtful blessing content designed to encourage, uplift, and connect. I specialize in transforming genuine emotions into meaningful words that offer comfort, joy, and spiritual reassurance. From birthday wishes to faith-based blessings and uplifting reflections, my work focuses on spreading positivity, kindness, and hope through clear, heartfelt messages readers can truly relate to.